About Marlene

Hey there! I’m Marlene - a farm girl, agency owner, speaker, and coach who wants to help you live your story.

In my late twenties, I found myself feeling pretty directionless. I had no particular reason to be, or so I thought. I had grown up on a farm in the Midwest. I had enjoyed my college experience. I had been active in leadership opportunities throughout my youth and college. I had completed good internships. I had earned a Master's degree at a great university with even better people. I had a job at my alma mater that most people would envy.

So why did I feel so bleh about it all? I suppose the detailed answers are a story for another time, but here's the short version: I wasn't actually building the life I wanted. As a Millennial, I’d always been told I could do anything, accomplish anything. I could have it all! But wait, what if I didn’t want it “all”? And what does that even mean?

It was a painful period while I tried figuring out what I should be doing while also worrying about what others would think. Once I got past the idea of pursuing everyone else's definition of "success", it was pretty clear where I was meant to be.

But that doesn't mean it's always been pretty. Since then, I've quit jobs, started jobs, started businesses, , sold a house, experienced epic failure, had a few side hustles, and knocked a few more states off my list.

So do I now "have it all"? Well, my "all" is different from your "all". We each have a different story we're building. I still don't always get it right all the time, but now I know what questions to ask. 

Live Your Story was created to help guide Millennial women to live their story - in their job, their community, their families, and their life.



Don’t know what you want your story to be? Let’s change that. 

Know what you want to be and do but don’t know how to get there? Let’s fix that.

Don’t know where to start? Download this free audio training I made for you about "4 Things Holding Your Back From Your True Story"… and get exclusive content from me each week, too!

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Expanded bio

Marlene Eick is a farm kid, agency owner, speaker, and success coach.

She grew up on her family's swine and grain farm in northwest Ohio and first experienced leadership opportunities through 4-H and FFA., even serving as State President of the Ohio FFA Association, a student organization with more than 22,000 members at the time. After earning a bachelor's degree from The Ohio State University, she completed a graduate program at the University of Florida, specializing in Leadership Development.

Marlene returned to Ohio and to Ohio State, working with undergraduates and prospective students as an instructor and recruiter. She then joined her husband B.J. in what was then his livestock photography business. Together they built a new agency that serves brands and businesses in agriculture. Herdmark Media has now produced award-winning work for clients across the country and has directed video shoots in nearly 20 states since 2014. Learn more about Herdmark Media and its latest projects here.

Marlene has worked with students and companies from Alaska to Florida. She has served on conference staff for the National FFA Organization and presented workshops for groups from Select Sires, Farm Credit Mid-America, Ohio Farm Bureau, and Weaver Leather. She is regularly invited to speak for audiences of college students.

She is active in the agricultural industry, currently serving as chair of the Ohio FFA Foundation's board of directors. She has also served in leadership roles in the Ohio Pork Council and her county Farm Bureau. In 2016, she was named in the top 10 in the American Farm Bureau's Excellence in Agriculture competition.

Marlene and her husband B.J. live outside Wooster, Ohio, on a family farm.